Freitag Pop-up Store

During my undergraduate degree at the University of Virginia, I embarked on an innovative student project that showcased my passion for sustainable design. Inspired by Freitag's reuse-recycle theme, I conceptualized and brought to life a dynamic pop-up store situated in the vibrant Meatpacking District of New York. This transportable store not only aimed to promote sustainable fashion but also embodied the principles it stood for. Constructed using repurposed materials, the store was a testament to creative sustainability. Its ability to adapt and move to different locations showcased its dynamism, attracting a diverse range of customers while creating awareness about the importance of responsible consumption.